The Best Christmas Advert

At this time of year, our television screens are bombarded with Christmas adverts. As usual, the big debate is raging as to which advert is the best. Last year, John Lewis won hands down. Not so this year. Their pitiful offering featuring Monty the penguin might have increased their sales of over priced stuffed birds, but it just makes me want to punch a penguin. I suppose it will serve to give the swans a day off.

Marks and Spencer have had a good stab at taking the crown, but blew it with their catch phrase Follow the Fairies. That probably wouldn't end well. You could well find yourself in a Leather Bar, sporting a ball gag.

This years title of Best Christmas Advert goes to Sainsbury's. Their carefully crafted depiction of Christmas in the trenches in 1914 is tasteful and touching. It reminds us of the hardship endured by are brave fighting men during the First World War. There is also the touching scene when the Germans and British both leave their respective trenches and share a brief cessation in hostilities. They show each other photographs of loved ones and even enjoy a game of football. Unfortunately, the sounds of war drive them scurrying back to the cover of their trenches and it's back to business as usual.

Once back in their trenches, The German puts his hand in his pocket and pulls out a bar of British chocolate. Back in the British trench, the poor old Tommy is left with a dried up biscuit for his Christmas lunch. The thieving German stole his chocolate on Christmas day! No wonder we went to war with them! Lest we forget!