Children are no longer forced up chimneys or down pits, instead they are forced into school. Great emphasis is placed on the need for children to read and write. Schools are frequently measured by their pupils' development in these particular core skills. Consequently, appropriate reading material is essential and is a much sought after commodity.
However, it seems slightly ironic that despite being one of the best selling authors of childrens' books globally, Ronald Dahl can't even spell his own name.